The Sexual Nature Of Gucci s Fragrance For Men - 1563 Words

Sex Sells Introduction The amount of skin shown in our culture today has increased dramatically, in our outfits and in our advertisements. We use the human body, both male and female, to sell products ranging from perfume to hamburgers. It has become more acceptable in our culture to see more rather than leave some of the body to the imagination. This is specifically seen in the magazine advertisement for Gucci’s fragrance for men, Guilty. This advertisement targets the male audience, specifically the heterosexual male audience. I will use clearness and sufficiency to argue that the sexual nature of Gucci’s Guilty advertisement effectively targets the male audience because of our culture’s masculinity complex. Analysis For us to†¦show more content†¦It screams at the male audience that they can have this lustful woman at their chest if they only buy a bottle of this fragrance. The question at issue is what about this advertisement makes men want to buy the fragrance? Is it the passionate embrace of the couple, or is the scent? There are a few assumptions that this advertisement makes. One of these is that the male audience will respond positively to the woman, especially in the vulnerable position. Another assumption depends on the sexuality of the man. For this advertisement to be effective, the audience has to be heterosexual. There are a few implications that this advertisement gives. One is that the audience will go out and buy the fragrance, if only because the man seems to have it all from wearing the cologne. Another implication that this advertisement gives off is that if a man wears this cologne, he will be inundated with women and sex, which is every guy’s dream – right? The most important concept that this advertisement addresses is power. Susan Bordo, a philosophy professor at the University of Kentucky, writes in her essay â€Å"Beauty (Re)discovers the Male Body,† â€Å"A man’s presence†¦is dependent upon the promise of power which he embodies†¦what he is capable of doing to you or for you.† Power is the ability to influence the behavior of another person or the procession of events. In other words, power allows men to have influence over what they want; in the case of thisShow MoreRelatedThe Gucci Guilty Perfume Advertisement1079 Words   |  5 PagesIn this Gucci Guilty perfume advertisement, there are disagreements towards gender roles in advertising, implying how women and men are portrayed. Women are often shown as more feminine, compared to men who are shown as masculine. In the men’s advertisment (ad). the male is put above the female demonstrating his control and power. According to Boundless (2016), in traditional cultural context – males are the dominant gender. The direction of the model s eyes, the man looking directly into the cameraRead MoreNordstrom: a Marketing Analysis10083 Words   |  41 PagesMission?† Justin King Brittany Culver Michael Jorgensen Brief of Contents Executive Summary 3 Introduction 5 Part 1 0 Swot Analysis 0 1. Internal Strengths and Weaknesses 0 †¢ History 0 †¢ Nature of Firm/Current Situation 0 †¢ Resources of Firm 0 †¢ Policies and Objectives 0 2. External Opprotunities and Threats 0 †¢ Social 0 †¢ Demographic 0 †¢ Economic 0 †¢ Competition

William Shakespeare s Macbeth - 1652 Words

Macbeth is one of William Shakespeare s most famous tragedies, it is believed to have been written and first performed in 1606. Sources indicate that the play was written to appease King James I, who had ascended to the throne after Queen Elizabeth I. The play tells a tale of a brave Scottish Thane named Macbeth, whose thirst for power brought him to murder Duncan, the King of Scotland, only to become a tyrant, and have his actions lead to his eventual demise as the tragic hero. Throughout the play it is evident that audiences could potentially have many understandings of the themes present, and these understandings are met with the use of soliloquies. Soliloquies ‘reveal the mindset and motivations of the central character’ (O’Connor.E, 2012), a soliloquy is ‘when a character speaks their deepest thoughts aloud to themselves when alone’ (Shakespeare s Life, Class Notes). Soliloquies are an important feature of any play, as they allow the audience to not only view the development of the play, but the inner workings of characters. This essay will discuss the soliloquy â€Å"If it were done when ’tis done† in Act 1 Scene 7 and how it is crucial in shaping our understanding of the theme of ambition, the soliloquy performed by Lady Macbeth in Act 1 Scene 5, and how it is vital in our comprehension of the theme of the reversal of values. Although Macbeth was written just after the end of the Elizabethan Era (1558-1603), many of the ideals held during Queen Elizabeth’s reign wereShow MoreRelatedWilliam Shakespeare s Macbeth 1363 Words   |  6 PagesMacbeth is without a doubt one of the most captivating plays, in my opinion written by William Shakespeare. Throughout this play there is definitely a numerous amount of things that can catch your attention, whether it is a trio of witches appearing, committing murder, or keeping secrets. However, what really catches my attention is the way Shakespeare uses language and unique style to create a distinct mood, and reveal characters’ inner thoughts. In the play Macbeth written by William ShakespeareRead MoreWilliam Shakespeare s Macbeth 884 Words   |  4 PagesMacbeth Summary - Act 5 Scenes 1 - 9 Written by Josh, Corey, Sinead, Phoebe and Mason Phoebe Scene 1: So the first scene begins with a physician overseeing Lady Macbeth sleepwalking and muttering to herself while rubbing her hands, trying to remove the imaginary blood. ‘Here’s the smell of the blood still: all the perfumes of Arabia will not sweeten this little hand.’ (Act 5 Scene 1 Lines 11-12) This line is important as it represents Lady Macbeth at war with herself and shows she will never moveRead MoreWilliam Shakespeare s Macbeth 1289 Words   |  6 Pages 2015 Macbeth Literary Essay In this 16th century, classic play about a man hungry for power by William Shakespeare there are many intense instances of symbolism used to demonstrate and prove Macbeth’s feelings and behaviour throughout the book. Good symbolism makes you feel what the character feels when reading a story. In the story, â€Å"Macbeth†, Macbeth is shown to be a sly and deceiving person who betrayed his kingdom for his own gain. Three important symbols used to show Macbeth s greed andRead MoreWilliam Shakespeare s Macbeth 1129 Words   |  5 PagesWindsor 02/10/16 Macbeth William Shakespeare wrote one of best tragedies in english literature, which was titled Macbeth. The tragedy, as it is considered by critics of yesterday s literary world, frown upon the evil dimension of conflict, offering a dark and atmosphere of a world dominated by the powers of darkness. Macbeth, more so than any of Shakespeare s other tragic protagonists, has to face the powers and decide: should he give in or should he resist? Macbeth understands theRead MoreWilliam Shakespeare s Macbeth 1909 Words   |  8 PagesKing James’ court, none more so than William Shakespeare, who was writing some of his best plays in that time. The most well known of Shakespeare’s plays produced in the Jacobean Era was Macbeth. Macbeth tells the tale of Macbeth, a thane of Scotland, and his descent to madness. One of the characters of this play, Banquo, was also a prominent lord in Scotland, a lord King James believed he was descended from. It seems evident in that in t he play, Shakespeare used his portrayal of Banquo to flatterRead MoreWilliam Shakespeare s Macbeth Essay1406 Words   |  6 PagesMacbeth Essay Since the beginning of time people looked up to the stars asking Gods their fate. Fate is a belief, that there is a set path for an event that is both unavoidable and inevitable, that there is a fixed natural order to the cosmos. In the play Macbeth by William Shakespeare, viewers can observe fate or (prophecy) playing a major role. William Shakespeare was born April 1564 and died May 1616, during his life Shakespeare wrote 37 plays, and 157 sonnets, Shakespeare is also knownRead MoreWilliam Shakespeare s Macbeth Draft1040 Words   |  5 PagesStuart Wodzro Honours English 9, Block 2 Shakespeare Essay February 26, 2016 MacBeth Draft No. 3 The strive for power is a human impulse, perhaps even a primitive compulsion. And, in the case of human beings at least, the impulse is not restricted solely to the necessities of life. Beings are devoted to gaining raw power itself and, through it, they loses themselves. As one may know, the lust for power is a mode of selfishness, where at one attempts to gratify every passion, but alas pleonexiaRead MoreAnalysis Of William Shakespeare s Macbeth 1887 Words   |  8 Pagesdisaster. â€Å"Macbeth’’ is a tragedy written by William Shakespeare and is considered one of his darkest and most powerful works. William Shakespeare was born in Stratford -upon -avon, in Warwickshire and was baptized a few days later on 26 April 1566. William Shakespeare was educated at the local King Edward grammar school Stratford and is considered by many to be the greatest playwright of all time.(Bio.) In Macbeth, William Shakespeare used ambition to show us Lady Macbeth and Macbeth and t heirRead MoreWilliam Shakespeare s Macbeth Essay1827 Words   |  8 PagesEnglish IV DE/AP 24 January 2016 Macbeth Research Paper Although William Shakespeare is not historically accurate with his play Macbeth, there are many possible reasons as to why his historical interpretation differs from reality. He may have wished to flatter the king and, when taken into historical context, may have wished to warn others of the fate handed to those who would oppose the king. Although there are many differences between the play and history, Shakespeare remains truthful in some aspectsRead MoreWilliam Shakespeare s Macbeth s Fate823 Words   |  4 PagesTragedy of Macbeth, Shakespeare utilizes the battle between free will and destiny to make the reader question what the cause of Macbeth’s triumphs and ultimate demise was. Fate may come about in life, but it is ultimately up to a person’s own free will to make their own decisions. Macbeth’s fate in the play is determined by his own free will. Macbeth’s fate is determined by his own free will, as shown by his actions following the Weird Sister’s three prophecies. In the text, Shakespeare shows the

The Paradox of the California Dream Free Essays

â€Å"More gold has been mined from the thoughts of men than has been taken from the earth. † – Napoleon Hill Dreaming something is very different than trying to accomplish it. The famed author Napoleon Hill puts it so wisely: many more people dream and try to become rich and successful than the small percentage that actually accomplish that goal. We will write a custom essay sample on The Paradox of the California Dream or any similar topic only for you Order Now In the article â€Å"California: A place, A People, A Dream,† James Rawls argues that the California dream consists of five main factors. These factors are Health, Romance, Opportunity and Success, Warmth and Sunshine, and Freedom. People come from all over the world to live this dream, which sometimes turns into a nightmare instead. Based on texts such as The Kite Runner, by Khaled Hosseini, The Republic of East L. A. , by Luis J. Rodriguez, California travel guides, and others, the California dream is perceived and lived differently by different people. The California dream is not how it seems; it is a paradox to the lower class but a reality for the wealthy. The California dream changes drastically depending on your level of income. As we see in the majority of Luis J. Rodriguez’s stories, opportunity and success is what lower class families are focused on. â€Å"Pigeons† is about a young, poor couple who are doing whatever it takes to support their family. â€Å"Although apprentices were called oil greasers†¦ it was a Job that promised up to 15 dollars an hour within two years†¦ What more could a young, poor, married couple living in East L. A. ask for? † (109). For a typical poor couple like that, Jobs like these are very common. For them, the California dream is being able to support a family and live happily. While this can be thought of as a dream, it is what is expected everywhere and is not unique to California in any way. If you compare this definition to Rawls’ definition, it is nowhere near the full California dream. In fact, it is only one fifth of it, which doesn’t really make it a dream. In contrast, the California dream changes a lot for upper and some middle class families. For wealthy families, all of James Rawls’ five factors play into the picture when deciding to move to California or not. Romance, Warmth and Sunshine, and Health are all added benefits that California has. These added benefits are some of the main things that wealthy people are focused on. Being wealthy, they most likely have or had some sort of well paying Job/source of income, inheritance, etc. The climate, health, and Romance of California are not things that a single person can control. They are more or less unique to California and very attractive to people with disposable income. California Travel guides are generally directed towards the upper class. â€Å"California Dreaming? Travel deals to Los Angeles, San Francisco and San Diego,† is a travel guide for wealthy people out of state. It highlights some of the main things people think of when they think of California. â€Å"Want to feel like a celebrity while you are at it? Indulge in a spa day at the Beverly Hills Plaza Hotel and Spa($99, a low by $101; expires June 29). † While this sounds attractive to many people in all financial classes, the question is if someone can afford it without losing a meal or electricity for their family. Unfortunately, many lower class people cannot. Too often, neducated, lower class families come to California with the dream of living a lavish lite like the wealthy; this is a tar tetcned dream. California’s lofty cost of living makes it hard for a lot of people to think of living here as a dream. With California housing prices two times the national median, it takes much perseverance that many people think isn’t worth living in the new, overcrowded California. Maribel Vazquez Lemus is one of those people. In an article published on CNN, she talks about her situation. â€Å"[she] skips two meals a day so she can afford to feed her kids†¦ She wants to move East–perhaps out of the state–so she can find better employment and lower rent. Right now she pays $400 for a single bedroom in someone elses house. She and her two daughters all sleep together in that room. † Believe it or not this is quite a common situation for young families. The amount of single parents are growing at a constant rate, adding to the difficulties of raising one or more children. In a recent study done by the United States Department of Agriculture(USDA), the cost of raising a child is the highest it has ever been. The verage middle-class family who had a child in 2011 will shell out $234,900 to keep it fed and a roof over its head for the next 17 years†between $12,290 and $14,320 per year. † This is one fifth of the $51 ,017 national median income and it has to be over two fifth with two kids. By moving somewhere else where the cost of living is much cheaper, like Maribel Vazquez Lemus wants to, this number can be reduced significantly. With California being the most populous state since 1970(1970 California Census)–and the population still rising–the cost of living has nothing else o do but rise as well. The California dream is a paradox; an idea that is very attractive thinking about it, but very opposite living it. California is perceived as the place to make easy money, meet a partner, and get a tan. These things simply aren’t realistic. It is Just as hard, if not harder to earn a living in California. And the inflation Just adds to the trouble. We see this example of the paradox of the California Dream is The Kite Runner, by Khaled Hosseini, when living in California is much different than the main character, Baba, anticipated. Baba loved the idea of America. It was living in america that gave him an Clearly, living in Fremont, CA did not live up to their expectations. At all. Hearing so many positive things about it, they don’t know how they can be experiencing these negative things such as the the lack of trust. â€Å"No one trusts anybody! † Baba says. Later in the book, we see more negative reasons why the state is not living up to expectations. â€Å"The Bay Area’s smog stung his eyes, the traffic noise gave him headaches, and the pollen made him cough. The fruit was never sweet nough, the water never clean enough, and where were all the trees and open fields? (l). More and more things that seem like they should all be here but clearly aren’t. At the moment Baba and his son are very disappointed, as are many other people that came to California to live the dream but have failed to get that opportunity. Maybe the paradox stems from the old California. From the 1970’s when the California dream for al l classes, not Just the upper class, was actually a realistic thing. Or maybe it stems from the countless celebrities such as Steve Jobs and Tiger Woods ho nave emerged trom Calitornia. Either way, the old Calitornia dream, where an overwhelming number of people came to California with nothing and left with something, is dying out. Whether it is because of the decline in education, the high cost of living, or the unrealistic perception that outsiders have on California, the old dream is being replaced by new, tougher times in California. The California Gold Rush days are long gone. Getting rich so easily Just does not happen anymore. Luck is a main reason why people still move to California, and a main reason why they fail, too. The future is still bright for the Golden State, though. Many of the problems that have caused this end to the dream have fixes that aren’t too complicated. Soon, in the near future, it will be clear for most people that there is no such California dream anymore. Hopefully sometime after that it won’t be as clear. And hopefully soon after that it will be clear that the California dream is back. But for now, the California dream is â€Å"fizzling out. â€Å"As James Rawls’ stated, the California Dream is â€Å"quite impossibly everything–and quite possibly nothing at all. † A paradox for many, a reality for few. How to cite The Paradox of the California Dream, Papers

Comparison of Urban Sociological Theories free essay sample

Comparison of Urban Sociological Theories In order for an urban sociologist to discover â€Å"How urban societies work,† theories of â€Å"urban ecology† or â€Å"political economy† are used as a guide in their research. Urban ecology refers to the importance of social structure and social organization as shaping social life in the city. Urban ecologist concerns for social order, social cohesion, community ties and social differentiation offer key insight to how societies work (Kleniewski, 2001). Alternatively political economy stresses the use of power, domination and resources in the shaping of cities (Kleniewski, 2001). Urban sociologists’ theoretical approach to research questions is based on fundamental assumptions that they find most useful for understanding the operation of the social world. Therefore researchers using these different theories will ask different questions, examine different data and interpret their findings in different ways (Kleniewski, 2001). In the early years of 1910-1920, a time of social change and urban growth, urban sociologists in the United States, the Chicago School, were directly confronted by the diversity, liveliness and apparent fragmentation of urban life. We will write a custom essay sample on Comparison of Urban Sociological Theories or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The urban sociologists of the Chicago School drew a concern for order, cohesion and social relationships (Kleniewski, 2001). The founder of the Chicago School of urban sociology was Robert E. Park. He believed that cities are like living organisms, composed of interconnected parts and that each part relates to the structure of the city as a whole and to the other parts (Kleniewski, 2001). Park called his approach to urban life â€Å"human ecology,† a term used interchangeably with â€Å"urban ecology. Human ecology studies the â€Å"social norms† which are rooted in the relationship between human populations and the environment or territories they inhabit, stressing the orderly interaction of interdependent parts of social life in urban areas (Kleniewski, 2001). Human ecologist, Louis Wirth shared with the theoretical antecedents of urban ecology, Tonnies, Durkheim and Simmel, the notion that social interactions in cities were different from social interactions in rura l areas or small communities. He believed that social interactions in modern industrial cities were impersonal and fragmented. He believed that factors such as size, density, and heterogeneity were responsible for social relations found in cities (Kleniewski, 2001). This theory of human ecology was used to study human behavior such as, lives of gang members, homeless people and immigrants and to study changing land uses over time in order to show how the different populations of the city adapt to and compete for territories (Kleniewski, 2001. In comparison to urban ecology, political economy is concerned with how urban societies work. Although, political economist developed different understandings and interpretations of how urban societies actually work. In the 1970’s the city had many social problems which included welfare, unemployment and tax inflations. Theorist of political economy, Marx, Engels and Weber viewed the city as a site of struggle due to unequal distribution of resources (Kleniewski, 2001). Therefore in contrast to the urban ecology theory of humans being immediately dependent on their environment, the theory of political economy stresses that the city relies not only on its environment but its social arrangement, economic and political functions. Also in contrast to urban ecology, residential patterns are not only influenced by humans just adapting to their natural environment but by economic inequalities. This leads to competition. In contrast to urban ecology, competition not just among groups for space but among groups for control of economic resources. Political economists theorize that â€Å"social norms,† in contrast to urban ecology are not only influenced by size and density of the population but also influenced by the values of dominant groups (Kleniewski, 2001). These struggles or social forces help shape urban patterns and urban social life. Therefore, class, social status, political power, racial and ethnic conflicts also play a major role in shaping the city (Kleniewski, 2001). The Political Economy Perspective